Carnegie's Guide to Human Relations

Dale Carnegie's How to Win Friends and Influence People is a classic in the field of human relations, having sold over 80 million copies worldwide since its publication in 1936. Its core is to present practical relationship-building techniques based on insights into human nature.

 

1. Satisfying the need for recognition: The deepest need of humans is to be "recognized as an important being." Citing the research of John Dewey and William James, he emphasizes that sincere praise and empathy are the key to improving relationships.

 

2. Avoiding criticism: Nagging and blaming are the most fatal factors that destroy relationships, so instead, it is recommended to first admit your mistakes and give indirect advice.

 

3. Conversation centered on the other person: It is important to remember the other person's name, respect their interests, and listen to what they say. A representative piece of advice is "Get the other person to talk about themselves."

 

 • The art of complimenting: Increase the other person's self-esteem with specific compliments that come from the heart, but avoid exaggeration.

 

 • Respect for face: Instead of giving orders, ask questions to let them come to their own conclusions, and encourage private conversations rather than public criticism when mistakes are made.

 

 • Empathetic approach: Think from the other person's perspective and encourage cooperation by asking, "What would you do?". -> Contact via SNS KakaoTalk

 

It has been published for over 80 years, but it is still used in leadership education and self-development, proving that the basic principles of human nature have not changed even in the digital age. It is especially useful in organizational leadership as a technique for motivating subordinates.

 

This book is not a simple guide to worldly affairs, but a practical guide that systematizes methods for achieving both personal success and organizational efficiency based on scientific analysis of human psychology.