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노벨리스트

Global Senior Industry Market Outlook for 2025

by note1328 2025. 7. 10.

United States

 

The largest senior market in a single country, the size of the senior-friendly industry is expected to reach approximately 3.5 trillion dollars in 2025. By 2030, 80 million baby boomers (born between 1946 and 1964) will enter the elderly age group of 65 or older, and demand for medical, housing, and healthcare is expected to surge.

 

Japan

 

Entering a super-aged society with an aging rate of **30%**, the market size for people aged 65 or older in 2025 is expected to grow by 161% compared to 2007 to 101.3 trillion yen (approximately 800 billion dollars). The main growth areas are medical and pharmaceutical (35 trillion yen), nursing services (15 trillion yen), and daily necessities (51 trillion yen), and the demand for customized products is increasing as the proportion of the population aged 75 or older exceeds 20%.

 

China

 

With the aging rate expected to increase from 14% in 2021 to 20% in 2035, the development of silver care solutions based on advanced technology is accelerating[5][3]. The population aged 60 or older has reached 260 million (as of 2020), and innovative business models are emerging in the fields of health care, digital healthcare, and smart homes.

Europe and other regions

 

According to UN forecasts, the global population aged 65 or older is expected to rapidly increase to 1.5 billion (16% of the total population) by 2050, with the aging rate increasing the most in Asia and Africa. In line with the trend of Active Aging, industries targeting active seniors such as food, cosmetics, and leisure services are expected to grow, and demand for long-term care services and digital healthcare platforms is expected to expand.

 

Major trends by industry

 

• Medical and healthcare: Customized medical devices and remote medical treatment systems

• Household goods: Functional foods and convenience-oriented silver products

• Services: Traditional care services such as home nursing and day care, as well as active lifestyle sectors such as travel and education, are growing in parallel

 

• Technology: AI-based health monitoring and expansion of robot assistive devices

The global market is expected to differentiate into stage-by-stage growth models depending on the difference in the speed of aging by region, and technology convergence services in the Asian region are particularly noteworthy.

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