Coffee Market Outlook 2025

Key trends and growth prospects

 

• Expansion of the specialty coffee market: The specialty coffee market is expected to continue to grow as consumers increasingly seek out premium coffee beans and differentiated tastes. Both franchises and specialty stores are strengthening their premium coffee bean lines.

 

• Growth of instant coffee and foodservice coffee: The demand for instant coffee, takeout, and delivery coffee is increasing significantly, especially among busy modern people, millennials, and Generation Z. Instant coffee is maintaining its market share through premiumization strategies.

 

• Strengthening sustainability (ESG): The sustainable coffee industry, including eco-friendly packaging, carbon-reduced roasting, and fair trade coffee beans, is increasingly emphasized. Consumers are also increasingly preferring brands that take the environment into consideration.

 

• Integration of AI and technology: Cutting-edge technologies such as AI baristas, customized blend recommendations, and smart coffee machines are revolutionizing the coffee experience.

 

• Price increases and intensifying competition: Green coffee prices and the won-dollar exchange rate are rising, consumer sentiment is shrinking due to high prices, and competition with low-priced coffee brands is intensifying. Accordingly, cafe operation efficiency and differentiation strategies are becoming more important.

 

Market size and consumption patterns

 

• The global coffee market size in 2025 is expected to be approximately $138.3 billion, with a compound annual growth rate (CAGR) of 4.7%.

 

• Korea ranks second in the world in annual coffee consumption per capita (405 cups), so the market size and growth potential are very large

 

• Low-priced coffee and premium coffee markets coexist, and customized menus and experience-centered cafes tailored to consumer needs are attracting attention.

 

Summary

 

The coffee market in 2025 is expected to experience various changes, such as the joint growth of specialty coffee and instant coffee, enhanced sustainability, technological integration, and price increases. Differentiated experiences, efficient operations, and innovation are expected to determine competitiveness.